A KANSAS CITY COSTCO HAD PEERLESS BOURBON FOR JUST $50

A Midtown Costco in Kansas City, Missouri, had Peerless Small Batch Straight Bourbon Whiskey on display for $50, according to photos posted on Reddit and covered by Tasting Table on May 13, 2026. The bottle often retails for $70 to $100, which is why bourbon fans noticed it.

The photos, posted to the r/Costco_alcohol subreddit, showed three shots of the whiskeys on display in the warehouse. Tasting Table said “eagle-eyed keyboard jockeys” immediately zeroed in on the Peerless.

A bottle that normally costs $20 to $50 more was sitting there with a $50 tag.

What is in the bottle

Peerless is a bourbon label that is more than 100 years old and was revived by a modern company in the past decade. This particular Small Batch bottle only hit the market in 2019, and Tasting Table said it has built a reputation for drinking well above both its price and its four-year age statement.

It is not a gentle pour. The bourbon is bottled at around 110 proof (55% ABV), depending on the batch.

Tasting Table listed citrus, honey and toasted nuts on the nose, followed by brown sugar, cocoa and leather on the palate. The finish brings lingering warm spice with a touch of fruit. AOL’s version of the write-up repeated the same tasting notes.

Peerless describes the bourbon on its own site as Kentucky straight bourbon that is barrel proof, sweet mash and never chill-filtered, made from grain to bottle in Louisville. Its listed notes include citrus, cedar, honeysuckle, spicy oak, caramel, toasted oak, cocoa and cinnamon.

The Double Oak next to it

The same photos also showed Peerless Double Oak Bourbon Whiskey. Tasting Table said the tag appeared to read $84.99, though it admitted the price was hard to make out.

If that reading is right, the discount was far less dramatic. The outlet put it at only about $5 to $15 below what other retailers typically charge.

Double Oak is twice-aged and has a heavy oak character. Tasting Table said it was reportedly created by accident, when whiskey from leaky barrels had to be moved into a second round of freshly charred oak barrels.

Tasting Table also pointed to other Costco liquor aisle finds. They included a $60 bottle of Weller Special Reserve priced at $20, and a Last Drop No. 37, a 27-year Buffalo Trace, of which only about 500 bottles were made and which sells for about $8,000.

As of October 27, 2026, Peerless’s own product page listed the Small Batch Bourbon at $84.99, said it was in stock and limited orders to six bottles.