THAI BAKERY’S HAIRY CROISSANT WENT VIRAL AT ABOUT $2
A Pattaya bakery’s hair croissant, a pastry topped with fine black strands over cream, pulled food vloggers in for a taste.
The Mor Aoi Croissant, from Sai Waan Break House in Pattaya, Thailand, became a talked-about food trend on July 4, 2026. Mor Aoi is Thai slang that loosely translates as “pubic hair,” Dexerto reported.
Other outlets spell the business name Sai Wan Bakehouse or Sai Waan Bake House, and some call the pastry the Mor Oi.
The idea started as a joke. Kompas.com reported that the croissant was adapted from a “hairy cake,” a gag birthday cake a customer asked for to prank a friend.
The croissant was not a permanent menu item at first. Yoursay Suara reported that the owner, Arthit Chomsawat, described the inspiration as that earlier hairy cake creation.
What is actually on top
The recipe is a closely guarded secret, and the topping sits on fresh cream.
The black strands are widely believed to be finely shredded dark seaweed, which would give a salty, savory contrast to the sweet pastry.
Other reports named the topping as fat choy, an edible black algae, and said it is not human hair.
Who is behind it and what it costs
The bakery is a small bakery and cake-making studio on Soi Khao Talo in Pattaya. Its operator is a trained pastry chef who also teaches baking and consults for other cafes in the city.
The croissant sells for about $2, or 65–70 baht.
Food vloggers and content creators showed up to film and taste it for their audiences.
What happened next
On July 29, 2026, Heidelberg24 reported that the bakery had revised the pastry after customers criticized the first version as too dry and lacking aroma.
In the bakery’s video, a staff member presented the new version, and a bakery representative said the smell is “incredibly good,” the report said.
