THAI BAKERY’S HAIR CROISSANT WENT VIRAL AFTER A CAKE PRANK
A bakery in Pattaya, Thailand, went viral in July 2026 for selling a hair croissant, a pastry topped with fine black strands over fresh cream that is called the Mor Aoi Croissant. “Mor Aoi” is Thai slang that loosely translates as “pubic hair,” Dexerto reported, and the idea began as a joke: Kompas.com said it was adapted from a gag “hairy cake” a customer ordered to prank a friend on their birthday.
The shop is Sai Waan Break House, though outlets spell it Sai Wan Bakehouse or Sai Waan Bake House, and some call the pastry the Mor Oi. By the time Dexerto wrote it up on July 4, 2026, food vloggers and content creators were showing up to film and taste it for their followers.
It is a pastry whose name alone is enough to stop a scroll. That seems to have been the business plan, or at least the outcome.
What is actually on top
The recipe is a closely guarded secret. Khaosod Online, as cited by Dexerto, said the hair-like topping is widely believed to be finely shredded dark seaweed, a technique used in Asian fusion baking to add a salty, savory contrast to something sweet.
Other reports named the topping as fat choy, an edible black algae, and said it is not human hair. Kursiv described fat choy as an edible algae used in Asian cuisine. Those are descriptions from outside the kitchen, not a confirmed ingredient list from the bakery.
The baker and the price
The owner is Arthit Chomsawat, according to Yoursay Suara, which reported that he described the inspiration as that earlier hairy cake. The croissant was not a permanent menu item at first.
Thai outlet TOPNEWS, whose reporter visited the shop on July 2, 2026, put Arthit at age 40 with more than 15 years of baking experience. It said he started with a home-based bakery and cake-order business, teaches baking, consults for other cafes in Pattaya and sits on a regional bakery association committee.
The shop is on Soi Khao Talo in Nong Prue, Bang Lamung district, Chonburi province. TOPNEWS listed its hours as 9 a.m. to 6 p.m., closed Tuesdays, so anyone planning a pilgrimage should avoid that day.
A croissant cost about 65 to 70 baht, roughly $2. Kursiv reported that local residents and tourists both turned up, and that French media coverage helped the pastry reach a wider audience.
Mixed reviews
Online reaction split almost exactly how you would expect. OFM reported that some users found the look unappetizing while others praised the bakery’s creativity and humor. Kursiv likewise said some people found the pastries amusing and others thought they looked overly provocative.
Customers who actually ate one had notes too. On July 29, 2026, Heidelberg24 reported that the bakery had revised the pastry after customers criticized the first version as too dry and lacking aroma.
In the bakery’s video, a staff member presented the new version, and a bakery representative said the smell is “incredibly good,” the report said.
The croissant was still getting attention months later. On October 23, 2026, the Times of India published a follow-up describing viewers as still divided, with some curious to try it and others put off by how it looks.
