A bakery in Thailand has gone viral for selling a “hair croissant” menu item

A cafe in Pattaya, Thailand, has captured the internet’s attention with a culinary creation that challenges traditional pastry norms. The shop, known as Sai Waan Break House, recently introduced a menu item that has quickly become a viral sensation due to its stomach-turning name and visual appearance. While the bakery produces many items, this specific croissant stands out for its bold and unconventional presentation.

The pastry is locally referred to as the Mor Aoi Croissant. In English, this name translates to a slang term for pubic hair, which immediately sparks curiosity and shock among potential customers. The unique moniker gives the item an eyebrow-raising reputation before anyone even steps foot in the cafe to see the dish in person.

Despite the name, the shop maintains high professional standards for its kitchen staff and operations. A trained pastry chef who also works as a baking instructor and consultant for other establishments in the Pattaya area runs the business. This culinary background ensures that while the name remains provocative, the actual production follows experienced pastry techniques.

The exact recipe for the Mor Aoi Croissant remains a closely guarded secret at the bakery. However, observers and customers have analyzed the distinctive hair-like topping that sits atop the fresh cream filling. Most people believe the topping is finely shredded dark seaweed, which is a common ingredient in Asian fusion baking to provide a savory and salty contrast to sweet flavors.

The year 2026 has seen several unusual food items capture the public imagination, and this Thai creation is no exception. Food vloggers and content creators are currently descending on the Pattaya shop in large numbers to document the experience. They film themselves tasting the pastry for their millions of followers, turning the snack into a major viral food moment.

Those who are brave enough to sample the croissant can do so for a relatively low price. One pastry costs approximately $2, which converts to between 65 and 70 Thai Baht. This affordable price point makes it easy for curious locals and tourists to try the divisive treat and join the global conversation surrounding this unique culinary experiment.

Source: https://www.dexerto.com/food/thai-bakery-goes-viral-for-its-stomach-turning-hair-croissant-3383074/