TRUMP MEDIA PITCHED $100,000 A MONTH FOR FASTER TRUMP POSTS
Trump Media & Technology Group, the company that owns Truth Social, pitched trading firms on paying as much as $100,000 a month for Truth API, a feed that delivers posts from Donald Trump and other top accounts a few milliseconds faster than the public gets them. The Financial Times reported on July 17, 2026, that the company discussed the price with hedge funds, trading firms and institutional investors as part of a plan to turn its platform into a recurring revenue stream.
Truth API sends posts in a machine-readable format with lower latency, Coinpedia reported. It runs around the clock, so automated trading systems can process a post without waiting for it to show up through the usual channels.
The company had announced the product a day earlier as a licensed, real-time business-to-business feed. In a statement filed with the SEC, it said: “Truth API delivers a direct, licensed, real-time feed of the platform’s most market-moving Truths while advancing our strategy to monetize proprietary assets through a high-margin, recurring revenue stream.”
CNBC noted that the announcement never named Trump. The feed covers the platform’s highest-ranking accounts, and the company said institutions could get access starting August 1, 2026. It said it had already signed customers and was onboarding more partners.
Before the feed existed, the company said, firms tracking influential posts relied on manual monitoring. A spokesperson told The Straits Times that delivery was significantly faster than a regular Truth Social push notification. CNBC added that financial firms use social-media APIs to get market-moving information quickly, and that other platforms offer them too.
Pricing was not disclosed at launch. CNBC later reported, citing unnamed sources, that the company also pitched a discounted $60,000 monthly plan for firms that agreed to a three-year term.
Why anyone would pay that
Coinpedia pointed to a Trump post saying it was “a great time to buy” shortly before his administration paused several tariffs. The S&P 500 then jumped about 9.5%. It also said his praise of Nvidia and Apple, and his comments on geopolitical events including Iran tensions, have moved company shares and oil prices.
Some hedge-fund executives told the Financial Times that firms might feel forced to subscribe so they are not left behind. One said that if rivals get market-moving information even milliseconds earlier, the competitive disadvantage could be significant.
The service also drew political attention. Fortune reported that Rep. Jamie Raskin, the House Judiciary Committee’s ranking member, opened an investigation into the “scheme.”
The customer count climbed
The product went live on August 1, 2026. When the company reported results, interim CEO Kevin McGurn told investors, as quoted by the Washington Examiner: “Our new Truth API product is already generating revenue, with more than ten customer agreements signed to date.”
CBS News reported that McGurn said contracts generally ranged from $60,000 to $100,000 a month, and that early revenue was “modest.” He also said the company was in talks with cloud-computing firms, AI companies and news organizations.
On August 24, 2026, Yahoo Finance reported that McGurn defended the service and said the company had signed a major financial-data distributor. He framed the speed edge as a function of how the internet works. “We give a 50 millisecond advantage in that post, but that is the internet delivery, right?” he said.
He told CNBC the customer count had reached the “mid-teens” and was growing: “We’re getting into the mid-teens now, and we’re climbing.” He said the company wanted to go well beyond high-frequency shops. “We want to license this not just to high-frequency trading platforms, but to retail trading platforms. So you take it from Wall Street to Main Street, and then go on to other types of information services,” McGurn said. His stated targets also included large language models and prediction markets.
On October 29, 2026, Reuters reported, as summarized by Citybiz, that Bloomberg, Susquehanna International Group and Jump Trading had signed up for Truth API. Reuters cited people with direct knowledge of the arrangements.
