Victoria’s Secret is working hard at rebranding themselves — and part of that process includes featuring models from a “myriad of backgrounds.”
In a move that promotes diversity, the company has introduced Sofía Jirau, the first model in Victoria’s Secret history with Down Syndrome.
Jirau is part of the Love Cloud collection, which features 17 other models and women including fitness trainer Jailyn Matthews and Nez Perce firefighter Celilo Miles.
“One day I dreamed of it, I worked on it and today it is a dream come true. I can finally tell you my big secret,” the Puerto Rican model posted to her Instagram. “I am the first Victoria’s Secret model with Down syndrome!”
“Thank you Victoria’s Secret for seeing me as a model who has #NoLimits and making me part of the inclusive Love Cloud Collection campaign,” she added. “Inside and out, there are no limits.”
Raúl Martinez, Victoria’s Secret’s head creative director, praised the collection: “Love Cloud Collection is a major moment in the brand’s evolution. From the cast of incredible women that bring the collection to life, to the incredible inclusive spirit on set, this campaign is an important part of the new Victoria’s Secret standard we are creating.”
According to Jirau’s website, she made her debut at New York Fashion Week in 2020: “I am proud as one of the few models with Down syndrome who has managed to participate in the important fashion event,” she wrote.
Keep Jirau on your radar — the model says that she is “focused on conquering the runways” in Europe.
Featured Image: Instagram