Bakery Lost Customers For Pride Cookie Post—So Hundreds Lined Up And Bought All Their Desserts

A bakery in the East Texas town of Lufkin decided to make rainbow heart cookies in support of Pride Month, and experienced what one observer described as a “rollercoaster of a response.” At first, the bakery lost customers and had orders canceled as a result of the move, but then community members rallied and supported the bakery.

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This tweet from Andrea Lucia, with KDFW-TV in Dallas, showcased the topsy-turvy events that kicked off Pride Month for Confections, a bakery located within the traditionally conservative East Texas region.

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The saga began on June 2, when the bakery posted a photo to its Facebook account featuring the cookies. The post declared, “More LOVE. Less hate,” before exclaiming, “Happy Pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here.”

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More LOVE. Less hate. Happy Pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here🌈✨

Posted by Confections on Wednesday, June 2, 2021

But as it turns out, not everyone was so welcoming of the stance. The account posted reactions the following day, relaying that, “Today has been hard. Really hard.”

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“We lost a significant amount of followers because of a rainbow heart cookie we posted,” the post continued. “We received a very hateful message on our business page canceling a large order (5dz) of summer-themed cookies for tomorrow morning (that we just finished decorating) because of a rainbow heart cookie we posted.”

“My heart is heavy,” it continued. “Honestly I never thought a post that literally said more love less hate would result in this kind of backlash to a very small business that is struggling to stay afloat and spread a little cheer through baked goods. So. If you love our cookies we will have an overabundance of them tomorrow. Hopefully, tomorrow will be better.”

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As it turns out, the next day was better, with the account sharing a photo that a customer took and sent in, showing a line of customers waiting at the bakery to offset those upset by the rainbow heart cookies.

We are overwhelmed. This was taken around noon today and sent to us by a sweet customer. Thank you. ❤️

Posted by Confections on Friday, June 4, 2021

As CBS News reported, “Confections was inundated with messages of support from across the U.S., including from Mark Cuban’s brother, Brian, who reached out to buy cookies to be donated to LGBTQ charities and other nonprofits.”

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“When things slow down a bit, let us know if shipping is possible. I’d like to support you,” Cuban conveyed to the bakery. “If shipping isn’t possible, I’ll buy some by phone/email and you can donate my cookies to a local LGBTQ org or children’s charity.”

On Saturday, the sisters took to Facebook again to report, “All this attention on our small business is very humbling,” adding, “In the 11 years we’ve been open we’ve never seen anything quite like this.”

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The store owners also got offers for donations from people who wanted to help out when their inventory was gone; co-owner Miranda Dolder directed them to a local animal rescue, noting, “LGBTQ folks love animals too.”