It once seemed like Peloton could never receive worse press than that week where everyone was roasting their bizarre bike commercial, to the point even Ryan Reynolds was making fun of it. But they’ve topped themselves yet again, this time with much more disturbing results.
A video posted by the US Consumer Product Safety Commission shows the danger in the design of their Peloton Tread+, which is a fancy name for a treadmill.
The $4,295 machine has been having issues with trapping children and an animal underneath it, according to the Daily Dot, and this video shows exactly how quickly and easily it can happen.
In the video, two children are playing with the Tread+, one walking on it and the other playing with a pink ball at the foot. The ball gets caught on the tread, and with it, the small child’s arms as they try to free their toy.
Their sibling runs to find help, but it just gets worse:
The child eventually frees themselves and is reportedly fine, but it’s still a deeply disturbing clip.
Apparently, one child has died under the Tread+ and the US Consumer Product Safety Commission explained why they thought they needed to come to consumers directly in a thread about the potential danger:
Altogether, there have been 39 reported incidents. Peloton is, naturally, pretty upset to be put on blast like this. On their website, they refuted the video in a statement, saying that as long as people follow warnings and safety instructions, there’s no reason to stop using the product.
“Peloton is disappointed that, despite its offers of collaboration, and despite the fact that the Tread+ complies with all applicable safety standards, CPSC was unwilling to engage in any meaningful discussions with Peloton before issuing its inaccurate and misleading press release,” they added.
Peloton continued to address the video that is shocking everyone on Twitter right now.
“The importance of following Peloton’s safety warnings and instructions is abundantly clear in the video that CPSC included in its unilateral press release,” said Peloton. “In particular, Peloton instructs Members to remove the Safety Key when the Tread+ is not in use, precisely to avoid the kind of incident that this video depicts. The Tread+ includes safety warnings and instructions in several places, including in the user manual, in a safety card left on top of the Tread+ tray on delivery, and on the product itself.”
In other words, watch your kids when they’re playing with heavy machinery, because it’s not quite heavy enough to stay on the floor. You might not have to throw out your $5K treadmill if you’re very, very careful. But maybe consider another model if you’re out shopping for one.