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“Cool Mom” Who Bleached 5-Year-Old’s Hair Responds To Trolls

People have really strong opinions about kids’ hair. Ideally, you are giving your child autonomy over their hair and not traumatizing them — but obviously there needs to be some boundaries. One mom recently sparked a conversation about dyeing children’s hair when she posted a video on TiKTok of her five-year-old daughter getting her hair bleached at the salon.

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Demi Lucy May Engemann, who calls herself the “CEO of cool mom” shared the video of her and her daughter Maude skipping school to have a “girl day” at the hair dresser. The influencer, who is from Utah, explained that her daughter wanted to “bleach her hair so she could put pink in it.”

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In the video, Maude is seen smiling as the salonist works on her hair, putting foils on her little head as her mom also gets her hair dyed next to her. Maude even gives her mom the thumbs up.

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When she’s finished, Maude claps her hands and smiles at the mirror: “Oh my!” she says as she gets her freshly bleached hair styled.

“Here’s your sign to say ‘yes’ more pure joy!” Demi captioned the video.

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A follow-up video shows the hair transition — and also got a ton of comments. Some people thought the video was delightful and others cautioned against bleaching a child’s hair.

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“She was so full of joy and it’s a precious memory you’ll both have. Absolutely beautiful,” one user said.

“There’s nothing like a mother daughter day in the salon!” said hair product company Redken’s account.

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“Absolutely not. There are safe dyes to make it pink, bleaching it was a hard no,” said another user.

A New York dermatologist told Good Housekeeping that kids shouldn’t dye their hair with bleach until after puberty.

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“I really don’t think it’s safe to dye or bleach a child’s hair until after puberty, and ideally not until their late teens — at least 16,” Dr. Sejal Shah explained to the magazine.

If your kid is begging for some color, either talk to their pediatrician or you can use many non-permanent options or wash-out options.

Featured Image: TikTok