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‘This Is Awful’—Cowboys Try Out A Period Pain Simulator In Viral Video

@getsomedays/TikTok

Because only around half of the population ever really experiences period pain, and because of the weird stigma that surrounds menstruation, many of the remaining population tend to write it off as not that big of a deal. But after somedays, a company focused on period relief products, took a pain simulator to a rodeo, their videos started going viral and drawing attention to how the other half lives.

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The most popular video of the series, which has been viewed nearly 15 million times on TikTok and has spread across other platforms as well, features a cowboy in Calgary sitting down at the booth to see if he’s tough enough to handle period pain.

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Somedays co-founder Lux Perry explains to him that the machine simulates abdomen muscle cramps, and that level five is about on par with average period pain. Lux adds that, as a person with endometriosis, they personally experience something more akin to level 10, and one of the other people working the booth clocks in at around a seven.

They start the cowboy out slowly, and by level four he already seems to be in actual pain. “I’m feeling it now,” he admits.

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By six, his reaction has kicked up a notch, and he seems appalled that Perry, and others, deal with something several levels higher on the regular.

“It goes up your back, it goes down your leg,” Lux explains, reminding the man that people experiencing period cramps in the real world have to keep going to work and school because “nobody gives a f—k” about their pain.

He does ultimately make it up to a 10, but not without a struggle.

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The idea of a simulator to let people — mostly cisgender men — finally understand what those with periods deal with for several days out of every single month is honestly a great one.

But even then, it’s just a start. Folks in the comments were quick to point out that muscle cramps are just one part of the inconvenience and discomfort that comes with having a period.

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And it didn’t take long for people to come up with suggestions for something similar to deter legislators from forcing people to give birth, in this new era of fewer abortion rights across the United States.

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The cowboy actually reacted better to the pain than some who tested the simulator out. Fortunately, somedays uploaded a number of videos and clips to their TikTok from the convention so we can see the moment each of these guys realized just how bad period cramps can get.