ASU NOW HAS A CONTENT CREATION DEGREE: 120 CREDITS

Arizona State University has a content creation degree, and it wants you to know it’s “more than just viral videos.”

The Bachelor of Arts in Content Creation requires 120 credit hours, and The Next Web reported that the first cohort was expected to enroll in autumn 2026.

The degree was created by a Senate motion that passed after readings on March 2 and March 30, 2026, the outlet reported.

ASU’s pitch to students: “Turn your creativity into content that connects with audiences.”

The page said the program prepares students to create content and understand digital audiences, analytics, ethics, copyright and monetization.

Coursework covers content planning across platforms, including video, podcasting and writing, along with mass communication models and audience growth. Sample classes include Grammar for Mass Communication, Media and Society, and Developing Media Content.

Students can get hands-on experience through the Los Angeles Content Studio, brand content projects, media internships and content creation trips abroad. The page called the studio a gateway to entertainment, media and creator industries.

It also names the Cronkite School’s student media outlets, including Blaze Radio, The State Press and the Walter Cronkite Sports Network.

The careers listed are content strategy, digital influence, brand development, social media management and audience engagement. The word “influencer” does not appear on that list, the outlet reported.

The page listed median salaries ranging from $74,750 for public relations specialists to $166,790 for marketing managers, using data from O*NET. It cautioned that the jobs and pay are not necessarily entry-level.

The program is accredited by the Higher Learning Commission and is eligible for the STEM-OPT extension for international F-1 students. It is not yet approved for GI Bill benefits, the page said.

ASU declined an interview request about the degree, The Next Web reported on August 14, 2026. No reason was given.